As marketers using email, we need to think like my Auntie Brenda, the matchmaker who set me up with my wife. (Happy Anniversary, Erin!) With that in mind, I went through the sign-up process for an online dating site (sorry, Erin) to reflect on what it means to make a personal connection and demonstrate how … Continue reading »
> PodCast: Email Strategies that Deliver I recently had the great fortune to be a guest on the amazing BusinessCast Podcast, featured on ProfitGuide.com. The podcast aims to dispel common myths and offer up best practices to help you steer clear of the email blunders many companies make, and achieve that elusive thing called “impact.” Enjoy! … Continue reading »
Google+ will change the Internet. I’ve already explored how Google+ will be the catalyst in creating the ultimate advertising network and why businesses big and small need to shift their focus to Google+. I’ve established that using Google+ means we’ll all create and experience a better, more personal online world. But in order for this all to … Continue reading »
In my previous post, I talked about how Google+ is well on its way to becoming the social-network of choice for marketers. In this post, I’ll talk more about this online-marketing revolution and why businesses, both big and small, should get in on it today. Google Wallet Virtual wallets are changing the way consumers pay … Continue reading »
When Google+ first launched to the public in September 2011, it became the fastest growing social network. Despite its rapid adoption, however, it garnered mixed reviews. While users seemed eager to try it out, it was just another social network that didn’t seem to offer anything significantly different. Now, over a year later, not much has … Continue reading »
“Do you have any raisins? No? How about a date?” A great subject line has the same elements as a great pick-up line. Both need to quickly capture the recipient’s attention and set you apart from the pack. To do this, ensure your subject line achieves at least one of these goals: Piques curiosity & creates … Continue reading »
As a relatively new Entrepreneur, I find myself subjected to many pep talks, each designed to keep my mind in the right place and my business growing. Though I may be ‘subjected’ to such talks, I’m also more often than not the one delivering these motivational speeches (yes, to myself!) With this, I’ve begun to realize a … Continue reading »
Recently, I had a conversation with a ‘higher-up’ at a Social Media Technology Provider who proclaimed that email was the biggest distraction, causing a productivity crisis in businesses the world over. While his sentiment struck me as slightly delusional (okay, maybe that’s a little strong – can we go with skewed?) coming from the Social … Continue reading »
Like other Email Marketers, I’ve put a lot of time and effort into finding fun and unique ways to build the opt-in subscriber lists for various organizations. The truth of the matter is, if you don’t continue to deliver on your promise, all your list-building efforts are for naught; your list will erode as quickly … Continue reading »
Amazon has it easy. Zappos? A cinch. Apple, Best Buy, Staples? No problem. The guys who have the toughest time selling online are the ones (like yours truly) selling themselves. While it’s definitely harder than selling something tangible with concrete features and a clear-cut promise, it’s not impossible. In fact some of the same principles … Continue reading »
